Crawling is critical to getting your website pages top ranked at Google. If you want your web site pages to reach the top of the search engine results pages, also knowns as the SERPS, you'll have to make sure your pages are "crawler friendly." What makes a web page crawler friendly?
Monday, May 05, 2008
Thursday, February 21, 2008
Internet Explorer Browser Settings To Get Most Recent Page
Have you ever looked at a webpage and the information seems outdated or old? Maybe you're talking with a friend online and looking at the same page - but see different things?
This is a common problem and has to do with your browser settings. To set your Microsoft Internet Explorer browser so it will always load the latest version of any web page, follow these steps.
* Open your browser
* At the top of your Internet Explorer browser window click the option for "Tools"
* From the drop down box click on "Internet Options"
* On the "general" tab, which should be on top when you open this box, in the CENTER section which is called "Browser Settings" (or maybe Temporary Internet Settings), click on the button which says "Settings"
* In the new box which pops up, where it says "Check for newer versions of stored pages" make sure you put a dot (with your left mouse button) in the little circle next to "Every visit to the page"
* Click on the button which says "OK". This will take you back to the previous dialog box
* Then click on the button at the bottom of that box that says "Apply" and then click on the button which says "OK"
* Now, every time you go to any web page you will get the latest version of that page
This is a common problem and has to do with your browser settings. To set your Microsoft Internet Explorer browser so it will always load the latest version of any web page, follow these steps.
* Open your browser
* At the top of your Internet Explorer browser window click the option for "Tools"
* From the drop down box click on "Internet Options"
* On the "general" tab, which should be on top when you open this box, in the CENTER section which is called "Browser Settings" (or maybe Temporary Internet Settings), click on the button which says "Settings"
* In the new box which pops up, where it says "Check for newer versions of stored pages" make sure you put a dot (with your left mouse button) in the little circle next to "Every visit to the page"
* Click on the button which says "OK". This will take you back to the previous dialog box
* Then click on the button at the bottom of that box that says "Apply" and then click on the button which says "OK"
* Now, every time you go to any web page you will get the latest version of that page
Friday, February 08, 2008
Fire Up Your Sales in Only 30 Days
Three Easy Steps To Double Your New Sales in Only 30 Days
I talk a lot about online marketing and the Internet because that's my passion.
But like you, I'm also a business owner.
That means I wear many hats and it feels like I'm constantly putting out fires.
Often, I neglect filling my pipeline with new work or planting the seeds for new sales to find there way to me.
The rationalizations are quite legitimate:
There are only 24 hours in a day
I have a lot of work
A project that isn't working out well that needs all my attention
The phone rings with "why can't I get on the first page at Google"
The kids have a soccer tournament
There's a lot of SPAM in my inbox
more...
more...
more...
more...
But the bottom line is: SALES.
New sales are the oxygen your company needs to survive.
So how do you keep new sales coming in the door without ending up in the nut house?
Here's a simple and effective way to double your business in the next 30 days.
I'm serious, it works. It doesn't require you read a new book on sales, it doesn't require you to get a contact management system, you don't need a computer, spreadsheet, and you can expect to get great results.
Do this consistently every day of the year and you'll have more business than you know what to do with.
1) Business Card
If you don't have a GREAT business card you're starting the race handicapped.
It should be professionally designed, full color, probably photographic-style, and it has to communicate who you are, what you do, and how to contact you.
Use the front AND back of the card. Don't try to save a few $$$ when it comes to your business card. It should be printed on a high-quality, stock paper, have print that doesn't bleed when a drop of water hits it, and the card should feel substantial not flimsy.
Power Tip: Use the back of your business card to provide a compelling offer to visit your website, maybe a free engagement photo (if you're a photographer), maybe a simple "free initial consultation."
I think the back of business cards are seriously under-utilized space that can deliver BIG results and add real "punch" to your marketing efforts.
2) Your Elevator Speech
I learned early that you have about 30 seconds of someone's attention and time.
In that time you have to (1) impress them enough with your general presence and manner, (2) effectively communicate what you do, (3) what the value/benefit is, (4) what makes you different, (5) how they can reach you, and (6) is there anything you can do for them or do they know anyone who is looking for the services you offer.
Wow... that's a lot.
Your Elevator Speech is a 30 second sales pitch: who you are, what you do, what you do for others, your unique value proposition, and how to contact you.
And of course, you have your business card ready to hand to them (after your speech, you want them to pay attention while you're talking!), right?
3) 10 x 5 Days A Week
Here's where the rubber meets the road.
Introduce yourself to 10 new people every day of the working week.
You can have weekends off or use that time to get ahead for the coming week! Give away 10 business cards everyday. I'm not talking about leaving them on car windsheilds, I'm talking about introducing yourself to ten new people a day, giving them your elevator speech, and handing them your business card.
I talk a lot about online marketing and the Internet because that's my passion.
But like you, I'm also a business owner.
That means I wear many hats and it feels like I'm constantly putting out fires.
Often, I neglect filling my pipeline with new work or planting the seeds for new sales to find there way to me.
The rationalizations are quite legitimate:
There are only 24 hours in a day
I have a lot of work
A project that isn't working out well that needs all my attention
The phone rings with "why can't I get on the first page at Google"
The kids have a soccer tournament
There's a lot of SPAM in my inbox
more...
more...
more...
more...
But the bottom line is: SALES.
New sales are the oxygen your company needs to survive.
So how do you keep new sales coming in the door without ending up in the nut house?
Here's a simple and effective way to double your business in the next 30 days.
I'm serious, it works. It doesn't require you read a new book on sales, it doesn't require you to get a contact management system, you don't need a computer, spreadsheet, and you can expect to get great results.
Do this consistently every day of the year and you'll have more business than you know what to do with.
1) Business Card
If you don't have a GREAT business card you're starting the race handicapped.
It should be professionally designed, full color, probably photographic-style, and it has to communicate who you are, what you do, and how to contact you.
Use the front AND back of the card. Don't try to save a few $$$ when it comes to your business card. It should be printed on a high-quality, stock paper, have print that doesn't bleed when a drop of water hits it, and the card should feel substantial not flimsy.
Power Tip: Use the back of your business card to provide a compelling offer to visit your website, maybe a free engagement photo (if you're a photographer), maybe a simple "free initial consultation."
I think the back of business cards are seriously under-utilized space that can deliver BIG results and add real "punch" to your marketing efforts.
2) Your Elevator Speech
I learned early that you have about 30 seconds of someone's attention and time.
In that time you have to (1) impress them enough with your general presence and manner, (2) effectively communicate what you do, (3) what the value/benefit is, (4) what makes you different, (5) how they can reach you, and (6) is there anything you can do for them or do they know anyone who is looking for the services you offer.
Wow... that's a lot.
Your Elevator Speech is a 30 second sales pitch: who you are, what you do, what you do for others, your unique value proposition, and how to contact you.
And of course, you have your business card ready to hand to them (after your speech, you want them to pay attention while you're talking!), right?
3) 10 x 5 Days A Week
Here's where the rubber meets the road.
Introduce yourself to 10 new people every day of the working week.
You can have weekends off or use that time to get ahead for the coming week! Give away 10 business cards everyday. I'm not talking about leaving them on car windsheilds, I'm talking about introducing yourself to ten new people a day, giving them your elevator speech, and handing them your business card.
Sunday, February 03, 2008
Key Factors in Obtaining Top Search Engine Rank
Search engine positioning takes time and expertise - both. Here are the basics that are required to even be in the game.
1. Search Engine Friendliness
Search engines use "crawlers" that visit and scan your web pages and assign points for a wide range of variables. When these crawlers, also known as spiders, can't crawl your website effectively it immediately puts your site at a disadvantage.
2. Page Title Tags/Keywords
Your page title tags must match the keyword search that brides are performing. If those keywords are not in your page title tags, your website has ABSOLUTELY NO CHANCE of showing up. Putting your company name in your page title tags is absolutely unnecessary (and brides are probably not searching for your company name, if they are they'll find it based on the page copy).
3. Inbound Link Popularity
The number of websites linking to your website creates a "popularity" factor. The more websites that point to your website the better. But even more valuable is when the rank and quality of those websites is high. Google uses a system called Page Rank to losely indicate page popularity and ranks a page on a scale of 0 to 10 (10 being the best). Frustrated with your competition showing up above you all the time? Building inbound links is one of the most powerful ways to bump out your competition and get their top ranking.
4. The Text Used for Those Inbound Links
The keywords used in the links to your website play an important role. Links using your company name are of little value. Links using the description of your business as the keywords brides are searching for (i.e. Chicago Wedding Photographers) are incredibly valuable. Search engine spiders crawling the web note the words used in the links they follow and use them to establish theme and relevancy.
5. On Page Copy/Keywords
The words you use on your pages must be recognizable and crawlable by search engine spiders. The best chance at getting top rank comes after creating relevancy using your page copy and keywords. If search engine spiders can't read your page (i.e. FLASH) you have little chance against a competitor who is not using FLASH and has crawlable, keyword-rich text throughout their website.
6. Site Maturity (Age and Frequency of Crawls)
Like it or not, the longer you've been on the web the better. It can take a new website 12 months, or longer, to get ranked in the top 20 listings on any search engine result page (SERP). If you have a domain name that has been active for three or more years, and you don't have top ranking for your keywords/category, you're not doing something right.
7. Topical Relevance
If you're a wedding consultant in Hawaii you have to make sure all of your pages clearly communicate a relevancy about that topic. Google particularly, but other search engines also, use algorithms to try and establish a site and page topic. Relevancy to the search being performed by a bride is critical to achieving top rankings.
Chris Jaeger
Practical Online Marketing
http://www.practicalonlinemarketing.com
1. Search Engine Friendliness
Search engines use "crawlers" that visit and scan your web pages and assign points for a wide range of variables. When these crawlers, also known as spiders, can't crawl your website effectively it immediately puts your site at a disadvantage.
2. Page Title Tags/Keywords
Your page title tags must match the keyword search that brides are performing. If those keywords are not in your page title tags, your website has ABSOLUTELY NO CHANCE of showing up. Putting your company name in your page title tags is absolutely unnecessary (and brides are probably not searching for your company name, if they are they'll find it based on the page copy).
3. Inbound Link Popularity
The number of websites linking to your website creates a "popularity" factor. The more websites that point to your website the better. But even more valuable is when the rank and quality of those websites is high. Google uses a system called Page Rank to losely indicate page popularity and ranks a page on a scale of 0 to 10 (10 being the best). Frustrated with your competition showing up above you all the time? Building inbound links is one of the most powerful ways to bump out your competition and get their top ranking.
4. The Text Used for Those Inbound Links
The keywords used in the links to your website play an important role. Links using your company name are of little value. Links using the description of your business as the keywords brides are searching for (i.e. Chicago Wedding Photographers) are incredibly valuable. Search engine spiders crawling the web note the words used in the links they follow and use them to establish theme and relevancy.
5. On Page Copy/Keywords
The words you use on your pages must be recognizable and crawlable by search engine spiders. The best chance at getting top rank comes after creating relevancy using your page copy and keywords. If search engine spiders can't read your page (i.e. FLASH) you have little chance against a competitor who is not using FLASH and has crawlable, keyword-rich text throughout their website.
6. Site Maturity (Age and Frequency of Crawls)
Like it or not, the longer you've been on the web the better. It can take a new website 12 months, or longer, to get ranked in the top 20 listings on any search engine result page (SERP). If you have a domain name that has been active for three or more years, and you don't have top ranking for your keywords/category, you're not doing something right.
7. Topical Relevance
If you're a wedding consultant in Hawaii you have to make sure all of your pages clearly communicate a relevancy about that topic. Google particularly, but other search engines also, use algorithms to try and establish a site and page topic. Relevancy to the search being performed by a bride is critical to achieving top rankings.
Chris Jaeger
Practical Online Marketing
http://www.practicalonlinemarketing.com
Friday, February 01, 2008
Thank You
Thank you for subscribing to my free newsletter.
Please watch your email box as you may be asked to confirm your subscription request.
None of the information you provided is ever exchanged, sold, or otherwise distributed. If at anytime you would like to unsubscribe you'll find a one-click link at the bottom of each newsletter.
You've been re-directed to my blog. Take a look around and you'll see how a simple blog can be used to expand your online presence and communicate with your customers.
Best wishes,
Chris Jaeger
Practical Online Marketing
(978) 283-8295
Please watch your email box as you may be asked to confirm your subscription request.
None of the information you provided is ever exchanged, sold, or otherwise distributed. If at anytime you would like to unsubscribe you'll find a one-click link at the bottom of each newsletter.
You've been re-directed to my blog. Take a look around and you'll see how a simple blog can be used to expand your online presence and communicate with your customers.
Best wishes,
Chris Jaeger
Practical Online Marketing
(978) 283-8295
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